Cape Town, South Africa – March 12, 2013 – Clickatell, a global leader in mobile messaging and transactional services, today announced that Mervyn Goliath has joined its executive team as part of its ongoing commitment to deliver Enterprise-grade mobile enablement in Sub-Saharan Africa and internationally. Clickatell, the international pioneer for Business-2-Consumer messaging, today serves more than 65% of the top banks, insurance companies and retailers in South Africa as well as an impressive and diverse set of international clients. Recent expansion plans into West and East Africa as well as the launch of Mobile Transactional services and smartphone applications are just some of the signs that the management team continues to have big plans for the business as an integral player where mobile, internet and the consumer come together.

Goliath has over 25 years of experience in the telecommunications, mobile banking, payment and transaction services industries and has held and excelled in executive roles at leading outfits, including ABSA (part of Barclays), MWeb (part of MIH) and Telkom. Most recently, he was the Chief Operating Officer of Digital Banking Services for ABSA, one of the largest financial services providers on the African continent, where his primary responsibility focused on transforming the bank’s digital channels. Before ABSA, Goliath served as CTO and General Manager of Technology and Operations at MWEB and as Group Head in National Telematics and Data Services at Telkom.

“Goliath’s experience at ABSA, MWeb, and Telkom, as well as his leadership and expertise, will be invaluable as we advance Clickatell’s enterprise mobile-enablement strategy in our Pan-Africa plans,” said Pieter de Villiers, Clickatell CEO. “Mervyn is a respected industry veteran and a seasoned executive with an impressive track record. We are proud to have him join our team.”

Goliath is joining a Clickatell executive team that is already fully engaged and immersed in the mobile financial services space in Africa, the region that is leading the charge in mobile transactions and payments. Africa is the fastest growing mobile financial services market because of the technology’s ubiquity, cost-effectiveness and the unmet demand for financial services.

“I am extremely excited about the challenge and opportunity of working with Clickatell’s team of engineering and financial services experts to grow its enterprise business in Sub-Saharan Africa,” said Goliath. “Clickatell’s deep enterprise and financial services experience in Africa positions us well to continue to be a technology innovator in this region. We have seen just the tip of the iceberg when it comes to the potential of mobile financial services in Africa and I am thrilled at the prospect of joining Clickatell at this time.”

About Clickatell, Inc.

Clickatell is a global leader in mobile messaging and transaction services, which enable its customers to alert, interact and transact with their business partners and communities on the mobile phone.

Clickatell’s global footprint means that it can deliver short message services (SMS) through its next-generation Clickatell Mobile eXchange (CMneXt) to over 800 mobile networks in over 200 countries and territories, with the potential to reach 6 billion mobile phone users – more than 80 percent of the world’s population. In addition, with Clickatell Transaction eXchange (CTX), it provides the essential link between mobile consumers and their financial institution, with services like airtime top-up.

More than 15,000 enterprise, government, medium and small business customers and application developers have embraced Clickatell’s technology solutions. Founded in 2000, Clickatell is headquartered in Redwood City, Calif. To learn more, visit http://www.clickatell.com/

Media Contact:
Kevin Sugarman
GlobalFluency
ksugarman@globalfluency.com
650-433-4170

REDWOOD CITY, Calif. — Dec. 11, 2012 — Clickatell, a leading mobile messaging provider, today announced new pricing and expanded short-message service (SMS) solutions for companies in Argentina, Brazil, Chile and Mexico.

Clickatell has expanded availability of its short-code SMS service – which provides an easy to remember five-digit number for 2-way texting campaigns – and has reduced its bulk-messaging prices in these countries to as low as 2c per message.

Combined, these changes make it even easier for companies to run effective mobile marketing, notification or alerting campaigns via SMS. Now, Latin American companies, from small business to large enterprises can use Clickatell’s web portal, free APIs and inside sales and support for access to a mobile messaging gateway that enables customers to send messages to almost any mobile phone across 819 mobile networks in more than 220 countries.

In addition, for campaigns of 10,000 messages or less per month, developers and small business can use Clickatell’s Small Business API, which reaches all Latin American mobile operators at a very cost effective rate.

“We’re eager to help our customers throughout this region to tap into the explosive growth in the region’s mobile consumer market and to grow their own businesses or services,” said Bill Wolfe, Chief Strategy Officer EVP, Small and Medium Business of Clickatell. “Clickatell has been a trusted partner in this region for more than 10 years and is focused on bringing the benefits of SMS to all of Latin America.”

For more on Clickatell and its solutions, visit http://www.clickatell.com/.

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For additional information contact:

The David James Agency | Clickatell
David Rodewald / Karen Freedman
+1 805-494-9508
clickatell@davidjamesagency.com

REDWOOD CITY, Calif. — November 19, 2012 — Clickatell, a leading mobile messaging provider, today announced its new “Connect API” (application-programming interface) designed to allow software developers to easily embed short-message service (SMS), account creation and management functionality into their applications while keeping their customers in the application’s user interface.

The Connect API help developers to get end users up and running with Clickatell’s global SMS messaging services with low friction for use in reminder, update or marketing services. Developers also avoid typical messaging reseller responsibilities and licensing as the billing for messaging is managed by Clickatell directly with the end user. Additionally, Clickatell alleviates support responsibilities for messaging services by handling all inquiries with the end users directly.

Through the XML-based Connect API, developers are able to embed the ability for an end user to register for a new Clickatell account, activate the account, configure an API for the account, manage the account, purchase credits for the account, purchase two way messaging capabilities and monitor account status.

“It is our goal to provide a reliable, simple solution for application developers to work with any system to set and send messages throughout the Americas region,” said Bill Wolfe, Clickatell’s
Chief Strategy Officer and
EVP for Small and Medium Business. “We believe these new APIs address some of the biggest concerns for software developers and we’re excited to share this new offering with our customers.”

As the world’s largest online SMS mobile messaging service, Clickatell’s messaging gateway allows its customers to send messages to almost any mobile phone in the world across over 900 mobile networks in more than 220 countries and territories.

Clickatell already offers its Small Business API, designed to enable businesses around the world to get in touch with their customers in the Americas. It is a cost effective, fast and easy text messaging solution that offers flexible subscription options to suit business requirements. Clickatell’s easy-to-use messaging APIs are embedded in its Small Business API offer, giving customers immediate access to any mobile operator in the Americas region or in its Global SMS Gateway for worldwide coverage.

The Connect API is available now and free for developers. For more information on Clickatell’s developer solutions, please visit http://americas.clickatell.com/developer/

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For more information on Clickatell and its solutions, visit http://americas.clickatell.com

For additional information contact:

The David James Agency | Clickatell
David Rodewald / Amber Hack
+1 805-494-9508
clickatell@davidjamesagency.com

REDWOOD CITY, Calif. — August 14, 2012 — Clickatell, a leading mobile messaging provider, renewed its commitment to work with InSTEDD (Innovative Support to Emergencies Diseases and Disasters) to leverage wireless communication tools to solve the world’s greatest humanitarian challenges.

Through this partnership, InSTEDD leverages Clickatell’s short code messaging service to enable health and humanitarian organizations in developing countries to quickly respond to events affecting their health and safety, such as disease outbreaks and natural disasters.

InSTEDD has engaged Clickatell to facilitate projects ranging from implementing an appointment reminder system for HIV/AIDS patients in Cambodia to disaster relief coordination after the infamous 2010 Haiti earthquake to supporting health workers in Mexico through text messaging of life-saving information for their patients.

The non-profit also advises organizations such as the United Nations, the World Health Organization and the U.S. Centers for Disease Control on the strategic implementation of health information systems and collaboration technology ventures.

As a non-profit, InSTEDD needs to ensure that its short code messaging provider is cost effective and scalable. After evaluating five vendors, InSTEDD selected Clickatell’s shortcode messaging service based on the company’s competitive pricing as well as its broad presence throughout the world.

As the world’s largest online SMS mobile messaging service, Clickatell’s messaging gateway allows its customers to send messages to almost any mobile phone in the world across 819 mobile networks in more than 220 countries.

“The ability to maintain communication during a disaster, or wirelessly connect with outside doctors while treating patients in a rural community, can literally mean the difference between life and death and SMS has been instrumental in helping us close those communication gaps,” said Eduardo Jezierski, InSTEDD Chief Technology Officer. “Clickatell’s pricing and worldwide reach first drew us to the company, but its exceptional customer support and rapid provisioning of international numbers have far succeeded our expectations and we look forward to continued collaboration.”

“When it absolutely has to be there, regardless of device, time of day, type of network, people turn to SMS. This is why InSTEDD selected text messaging as their foundation for critical communication.” said Pieter de Villiers, Clickatell CEO. “We are excited to play a part in this revolutionary, life-saving service and we hope to continue our relationship with InSTEDD for years to come.”

Through its partnership with Clickatell, InSTEDD has been able to provide a number of life-saving solutions including real-time chat, data reporting and alerting. Nearly four years after the organizations first collaborated, InSTEDD is now looking to partner with Clickatell to further expand low-cost mobile services for eHealth in Asia and Africa.

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For more information on Clickatell and its solutions, visit http://americas.clickatell.com

ABOUT InSTEDD
InSTEDD (Innovative Support To Emergencies, Diseases and Disasters) is a non-profit organization focused on using a blend of social and technical approaches to improve global health, safety and development. Through a combination of community based capacity building, human-centered software development, and in-depth research and evaluation, InSTEDD enhances collaboration to better deliver critical services and information to vulnerable populations. InSTEDD’s highly skills interdisciplinary team of public health experts, scientists, and software engineers works closely with leading consultants and strategic partners in Asia, Africa, Europe and the Americas. Through collaboration, InSTEDD is able to maximize resources and work faster, smarter and more cost effectively.

For more information about InSTEDD, visit: www.instedd.org

For additional information contact:

The David James Agency | Clickatell
David Rodewald / Amber Hack
+1 805-494-9508
clickatell@davidjamesagency.com

“It is great to see the re-emergence of Red Herring, a much loved publication for many in Silicon Valley and entrepreneurs around the world. We are also honored to be one of the winners of the Red Herring Top 100 America’s award.” said Clickatell CEO Pieter de Villiers. “This validates our leadership in changing the way businesses engage with their customers on mobile devices, anywhere, any time.”

As mobile use continues to climb, Clickatell’s SMS Gateway is gaining more recognition as a powerful and cost-effective channel of targeted communications, marketing and customer interaction. Clickatell has expanded its offerings by providing solutions for the underbanked in developing regions such as Sub Saharan Africa.
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Clickatell embodies the vision, drive and innovation that define a successful entrepreneurial venture. Clickatell should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Americas.

About Clickatell, Inc.
Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.
For more information on Clickatell and its solutions, visit us online at americas.clickatell.com

Clickatell selected as a Finalist for Red Herring’s Top 100 Americas award

REDWOOD CITY, CA – May 16th, 2012 – Clickatell, a leading mobile messaging provider today announced today it has been selected as a Finalist for Red Herring’s Top 100 Americas award, a prestigious list honoring the year’s most promising private technology ventures.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

“It is an honor to be recognized as one of the leading technology companies in North America,” said Clickatell CEO Pieter de Villiers. “Clickatell’s selection by the Red Herring editorial team is a continued validation of our leadership in mobile messaging and marketing solutions. There are 5 mobile users for every PC user if you think the internet changed our lives, hold on to your seats the impact of mobile is just starting.”

“This year was very rewarding,” said Alex Vieux, publisher and Chairman of Red Herring. “There are so many great companies producing truly innovative and amazing products and technologies. We had a very difficult time narrowing the field and selecting the Finalists from such a group of future stars. Clickatell shows great promise therefore deserves to be on the short list. Now we are faced with the difficult task of selecting the Top 100 winners.”

Finalists for the 2012 edition of the Red Herring 100 Americas award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the, security, Web 2.0, software, hardware, life sciences, cloud, mobile and other sectors completed their submissions to qualify for the award.

Clickatell provides a solution that enables high value, individualized mobile messages that can significantly improve people’s day-to-day lives in terms of safety, convenience, awareness, and savings. As mobile use continues to climb, Clickatell’s SMS Gateway is gaining more recognition as a powerful and cost-effective channel of targeted communications, marketing and customer interaction.

The Finalists are asked to present their winning strategies at the Red Herring Americas Forum in Santa Monica, California, May 21-23, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of May 23 at the event.

About Clickatell, Inc.
Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For more information on Clickatell and its solutions, visit us online at americas.clickatell.com

REDWOOD CITY, Calif. — April 4, 2012 — Clickatell, a leading mobile messaging provider, today announced its Clickatell Mobile Campaign Manager (CMCM), a social mobile solution optimized to give small and medium businesses the short message service (SMS) tools needed for mobile marketing campaigns that engage new customers and deepen existing customer relationships.

The CMCM is a comprehensive solution delivering mobile services that unites customer communication, community creation and customer analytics. The CMCM platform is ideal for regional businesses and is scalable to be effective for marketing programs designed to reach from hundreds of customers up to hundreds of thousands of customers. Users of CMCM include restaurant or retail franchises, hospitality environments, entertainment venues or advertising agencies serving these businesses.

CMCM campaign tools include text for info, text-to-win contests, mobile couponing, question services for customer polling and entertainment, one-to-one communication such as appointment reminders and auto responder texts.

Other tools help clients administer programs and comply with spam guidelines and include a web widget where customers can enter mobile information on the business’ website, subscription management features, and a dashboard for campaign tracking and analysis and reporting.

The CMCM platform can be accessed from any web browser and provides simple, straightforward setup and operation.

“With 85 percent of the American population owning a cell phone, mobile marketing is the best way for small and medium businesses to reach today’s on-the-move customer,” said Bill Wolfe, Clickatell CTO. “Clickatell’s Mobile Campaign Manager brings the universality, immediacy and flexibility of SMS to every regional business in an easy to use customizable package.”

CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. SMS and mobile marketing guideline compliance is built into the product, with systematic safeguards against spamming, including a double opt-in feature, help and managed stop features.

The platform is available now with a promotional price of $199 for the first three months with SMS beginning at $0.02 per outbound message. For more information, visit http://americas.clickatell.com/solutions/mobile-campaign-manager/.

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For more information on Clickatell and its solutions, visit http://americas.clickatell.com/.

For additional information contact:

David Rodewald / Amber Hack +1 805-494-9508
The David James Agency | Clickatell
clickatell@davidjamesagency.com

So what’s the new offering all about? According to the company behind the new platform, it’s a social mobile solution optimized to give small and medium businesses the short message service tools needed for mobile marketing campaigns that “engage new customers and deepen existing customer relationships.”

Although standing out in an increasingly crowded space is never easy, Clickatell appears poised to handle itself pretty well amidst heavy competition from rival mobile marketing platforms.

The CMCM platform can be accessed from any web browser and provides simple, straightforward setup and operation, Clickatell says.

“With 85 percent of the American population owning a cell phone, mobile marketing is the best way for small and medium businesses to reach today’s on-the-move customer,” asserts Bill Wolfe, Clickatell CTO. “Clickatell’s Mobile Campaign Manager brings the universality, immediacy and flexibility of SMS to every regional business in an easy to use customizable package.”

CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. SMS and mobile marketing guideline compliance is built into the product, with systematic safeguards against spamming, including a double opt-in feature, help and managed stop features.

The platform is available now with a promotional price of $199 for the first three months with SMS beginning at $0.02 per outbound message.

Post written by Michael for Mobile Marketing Watch

International Polling Provides Immediate Response by Verified Physicians

REDWOOD CITY, CA, March 05, 2012 — Clickatell, a leading mobile messaging provider, today announced that Truth On Call selected Clickatell’s total messaging solution – global short messaging service (SMS) delivery, 24/7 live support, short code provisioning and easy-to-use APIs, to enable its mobile polling service to healthcare providers.

The San Francisco and New York start-up, Truth On Call, reaches out to pre-screened, verified physicians via SMS with multiple response or open-ended questions posed by industry device or drug manufacturers, the media and government. The industry pays to ask the questions and physicians are paid for their responses and control the number of questions they receive every month.

Truth On Call is an ideal service when range, reach and easy response are needed. Truth On Call’s application, plus Clickatell’s SMS messaging, enables the company to reach a large number of doctors, and other healthcare practitioners, almost instantly. Typical use cases for Truth On Call include a media representative looking for information for an article, or a healthcare organization that needs statistics for outreach during an emergency situation.

Currently, Truth On Call connects with physicians in the United States and the United Kingdom, and growth plans call for the opportunity to expand globally. The company selected Clickatell based on its reach of more than 815 networks in more than 200 countries.

“In the past, healthcare market research was completed via fax, email or phone and could take weeks to complete,” said Rosina Samadani, Ph.D., Founder and President of Truth On Call. “Clickatell’s broad reach gives our service the potential to connect with healthcare professionals across the globe in a matter of minutes and we’re excited at the future growth possibilities of these markets.”

“Truth On Call is revolutionizing the way the healthcare community interacts, opening up a host of new opportunities for this industry to connect with physicians and other healthcare providers in a way that has not been done before. It is exciting to be a part of such a forward-looking innovation that may impact people’s lives directly,” said Pieter de Villiers, Clickatell CEO.

For more information on Clickatell and its solutions, visit http://www.clickatell.com/.

About Clickatell, Inc.

Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as airtime top up. With its ongoing investments, Clickatell is uniting customer communication, community creation and transaction services.

For more information on Truth On Call visit http://www.truthoncall.com/.

About Truth On Call

Launched in 2010, Truth On Call provides earth’s fastest verified healthcare practitioner input. It is the only market research service that communicates with verified healthcare providers via text message. It provides the industry with unprecedented reach and speed in communicating with these individuals to provide critical input on time-sensitive questions. Truth On Call is available in the US and UK.

For additional information contact:

David Rodewald / Amber Hack +1 805-494-9508
The David James Agency | Clickatell
clickatell@davidjamesagency.com

Company Recognized for Its Social and Economic Impact for Work With Non-Profits and Emergency Relief Organizations

REDWOOD CITY, CA, Feb 27, 2012 (MARKETWIRE) — Clickatell, the global leader in Personalized Priority Messaging (PPM), announced today that it has won the San Jose/Silicon Valley Business Journal Idea and Innovation award for Social/Economic Impact for providing a service that improves people’s daily lives in a significant and tangible way. Clickatell was recognized by The Business Journal at a ceremony held to honor the new directions in the world of technology and science, paying tribute to Silicon Valley’s unique position in driving new thinking and advanced technology progress.

The event was held at the Computer History Museum in Mountain View, and featured winners from biotech, software, hardware and consumer products. “The goal of the Idea and Innovation Awards was to recognize some of the most innovative products and people here in Silicon Valley,” said publisher James MacGregor. “Several of the honorees have achieved a lot in a very short amount of time and the companies are truly groundbreaking.”

Clickatell provides a solution that enables simpler, quicker and better delivery of high value, just-in-time, individualized mobile messages such as text alerts that can significantly improve people’s day-to-day lives in terms of safety, convenience, awareness, and savings. As mobile use continues to climb, Clickatell’s SMS Gateway is gaining more recognition as a powerful and cost-effective channel of targeted real-time communications, marketing and customer interaction, and emergency use in remote areas where Internet access is unreliable or non-existent. As an example of how Clickatell is making a positive impact on society, emergency alert services like MapAlerter and Universal Alert use Clickatell in rescue efforts including incident and damage assessment, mobilization of rescue workers, transmission of emergency instructions, and managing evacuations.

Following the earthquake in Haiti, Clickatell extended free SMS messaging services to organizations providing aid and helped to reunite missing children with their families. The ubiquity of SMS allowed the lines of communications to remain open during emergency services and disaster relief efforts. The ‘store and forward’ nature of SMS meant that messages could be delivered as soon as there was a ‘window’ of network coverage and this window didn’t need to last more than a few seconds. As a result, many organizations in Haiti were using SMS services to communicate even as the capacities of networks were stretched thin.
“It is an honor to be recognized as a leader in delivering innovation that has a measurable impact on improving people’s ability to communicate, work and live more efficiently, and stay safe and informed,” said Clickatell CEO Pieter de Villiers, who was at the event in Mountain View to accept the award. “We’re just beginning to see how mobile messaging is changing lives, not just for business-to-consumer interaction, but also for emergency alerts. At Clickatell, we are making it easy and cost effective to connect people, companies, ideas, and help in times of increased competition and conflict.”